Last week, Franklin Templeton launched a new iPad app featuring fund data, investment commentary and firm information. The app starts at a Home screen, presenting visual summaries of its four main sections – Find a Fund, Multimedia, What’s New and My Briefcase.
Find a Fund uses a Periodic Table of Elements-type display color-coded by category to organize funds. Selecting a fund loads a pop-up summary, with complete details linked. The Multimedia section offers videos of interviews and presentations with the firm’s experts. What’s New focuses on content available on the Franklin Templeton website, including further commentary and firm/website updates. My Briefcase allows users to save funds and videos of interest. The app also offers phone, email, office and social media contact information and a link to the website’s Find a Financial Advisor pages. As with the firm’s recently-introduced mobile site, there are no account management features.
In December, Franklin Templeton introduced an optimized mobile website which was the firm’s first step into the mobile space. This new iPad app features informative, visually appealing displays and serves to significantly enhance the firm’s mobile services. Oppenheimer Funds released a similar iPad app earlier this month. These two firms represent a new trend in the asset management space. While firms will likely continue to add mobile sites to provide basic mobile services across devices, powerful iPad apps are raising the standards in the asset management industry.
Franklin Templeton iPad App – Find A Fund