August 2019 – Public Provider Sites

Joining a provider network may yield drastically different processes across health insurer websites. In our coverage group, the provider sections of the firms we track offer a robust amount of resources for providers but still lack in online enrollment or application procedures. For providers in multiple insurance networks, the administrative duties and navigational element of these sections could be confusing and frustrating. While provider sections are not geared toward the digital experience in the same way that member sites are and should be, there is ample room for improvement in the design and organization of provider sections.

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