February 2018 – Introducing New Blues: Site Reviews of BlueCross BlueShield of North Carolina & Arkansas BlueCross BlueShield

We are pleased to introduce full coverage of the BlueCross BlueShield of North Carolina and Arkansas BlueCross BlueShield public and member websites to Healthcare Monitor. Both insurers add new digital member site perspectives to our growing coverage group. BlueCross BlueShield of North Carolina is committed to innovating and improving the health of its customers, and its member portal displays that commitment through actionable and customizable design. Arkansas BlueCross BlueShield believes “the best customer is an informed customer,” which it demonstrates through its resource-driven public site.

Both firms’ sites provide integrated care locator and cost estimator tools and overall easily navigable digital portals. Both firms also provide functionality, such as a customizable homepage from BlueCross BlueShield of North Carolina and a static member login from Arkansas BlueCross BlueShield, that are uncommon on competitor websites. In this report we analyze the public and member site user experiences and present key findings and comprehensive capabilities summaries for both platforms.

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