In today’s connected world, people are constantly browsing the web on their mobile phones, tablets and desktop computers. In the age of instant gratification, people also expect to find the content they are looking for within seconds. This is critical for businesses to know, understand and adapt to when it comes to online presence. It can be difficult to assess exactly how a website is performing without running sophisticated, expensive programs. Luckily, Google recently introduced a testing tool that is free and simple for anyone to use. Without much technical knowledge, users can determine how their sites are performing in three areas: mobile-friendliness, mobile speed and desktop speed. By entering the URL of any public website, Google gives the entered URL a score in each category between 0 and 100, rating each as “good,” “fair” or “poor.” The tool then dives deeper into each area and provides information on how to improve scores.
Google’s Testing Tool Overview
According to Google, people are five times more likely to leave a site that is not mobile-friendly. This is especially pressing in 2016, when more Google searches are done on mobile devices than on desktop computers. In addition, with Google’s April 2015 algorithm change, mobile-friendly sites are significantly favored in search rankings.
Knowing these facts, it’s important to optimize mobile websites, and Google’s tool gives a mobile-friendly score along with the criteria used to calculate the website’s score. For example, a site will receive a good mobile-friendly score if it uses legible font sizes, avoids plugins and sizes content to viewport. Users can receive a more detailed report and recommendations in all three categories by clicking the “Get My Free Report” button.
Mobile-Friendly Test Score
Mobile-Friendly Test Recommendations
Mobile and Desktop Speed
Mobile Speed Test Recommendations
Desktop Speed Test Recommendations
Google’s test can be a good starting point for businesses to improve their online customer experiences. By implementing some of the suggested changes, businesses may see an uptick in website traffic, a higher average length of time spent on a website, and ultimately, an increase in sales.