ING Direct Unveils Redesigned Public and Private Websites

by on Sep 19, 2012

ing_direct_logoThis past week, ING Direct unveiled a new public and private site design and navigation structure. Let’s take a look at the key enhancements:

New Design
The new color scheme on the public and private site consists of an all-white background on all pages with navy blue and orange text. The layout of the public site homepage was also updated and now displays a large central rotating banner featuring pre-existing product information. All site content remains unchanged.

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ING Direct Homepage

Navigation Enhancements
ING added a new integrated public and private site main navigation menu with flyout tabs. The revamped main navigation menu consolidates links to various areas of the site into three overarching flyout tabs – My Accounts, Products and Help & More. Previously, the firm provided a left-side navigation menu on all public pages featuring six tabs – View My Account, Open an Account, Products & Rates, Tips & Tools, About Us and FAQ.

The new flyout tabs provide links to all pages found within each respective section, providing clients an easier and faster way to navigate through the public site. In addition to the main navigation menu, all public site banking pages now feature a secondary menu, allowing users to navigate the Banking section of the site with more ease. The tabs also feature new sub-tab flyout capabilities providing links to specific pages within each section. This style closely matches the pre-existing navigation on private site pages.

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ING Direct Main Navigation Menu

Closing Thoughts
ING Direct updated its public and private site pages with a design that successfully enhances navigation to key sections of the website. The new navigation menu with flyout submenus enables users to pilot the public and private sites with greater ease and access any public site page – a much needed adjustment to the old navigation structure. The new homepage is more functional, as it provides more details and links within the page itself and one-click access to all public pages from the updated navigation menu.