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Trends & Highlights
In our monthly Trends & Highlights, Corporate Insight summarizes some of the more noteworthy trends, issues and changes we've observed in our recent research.
|October, 2012: Putnam Makes The Online Advisor Experience More Social|
Putnam Investments’ new advisor website effectively integrates a variety of social features onto its homepage. The new site devotes a prominent portion of its homepage to a section entitled Join The Conversation. Here, users can scroll through the firm’s most recent Tweets and Facebook posts from the Putnam Investments Facebook page, Putnam Today Twitter page and the professional Twitter page for CEO Robert L. Reynolds. Links to the respective social media pages are also available within the section.
The new site also contains social features that enhance user interaction with the website. A collapsible toolbar at the bottom of the site allows advisors to save items for later viewing, receive alerts when pages are updated and share pages via email. The toolbar also features a Contact Putnam Team section that expedites the process of emailing internal and external wholesalers or the firm’s marketing and sales services.
Putnam is the first Mutual Fund Advisor firm to integrate social media communications into its homepage display. The new site design highlights the firm’s vast social media presence and uses a variety of social resources not only to enhance the information content offered to advisors, but also to improve site navigation.
Putnam Investments Advisor Homepage
This post is part of the Digital Frontiers Week series featuring new mobile and social media research from Corporate Insight. Check the Corporate Insight Blog or follow us on Twitter using #DigitalFrontiers throughout the week for new posts.