Corporate Insight is excited to announce that we have expanded our custom User Experience (UX) research services, with a broader mission to add value to our clients’ digital platforms. This expansion addresses growing concern from clients around the customer experience – and the rising cost of a poor client experience.
“The customer experience has been the basis of our competitive intelligence research since our founding,” said Michael Ellison, president of Corporate Insight. “By integrating our deep knowledge of the competitive landscape – our core strength – with UX research insights, we are uniquely positioned to help clients deliver exceptional digital experiences for their customers.”
“UX research that is insightful and actionable helps clients be proactive, and avoid major design and user experience issues before production, when changes are often expensive,” said Adam Hulnick, vice president, who was appointed in July 2016 to lead Corporate Insight’s UX research practice. “Our reports give clients a clear and concise, unbiased action plan for improvements, helping them create products and services that are satisfying and engaging to use.”
CI’s expanded UX research offerings – comprised of standalone studies, project series, ongoing programs and retainer models – include techniques such as in-depth interviews; in-the-lab, contextual and remote interviews; usability testing; expert reviews; card sorting; persona development; and surveys. Since 2011, we have integrated real-world users and quantitative analysis to produce new insights into platform usability and effectiveness.
The UX practice will complement our Monitor Services, which provide ongoing, tactical research by industry vertical, as well as the Consulting Services divisions, which provide strategic, project-focused custom research studies.
Look out for our UX column, coming soon.
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