Introducing State Farm: The Newest Member of Our Life Insurance Monitor Coverage Group

Justin Suter by on Oct 29, 2015

This month, Corporate Insight is adding State Farm to our Life Insurance Monitor coverage group, and will track the firm in our publications going forward. State Farm was founded in 1922 by George Jacob Mecherle as an auto insurance company for farmers. Today, State Farm’s offerings span over 100 products and services in five different lines of business. The firm boasts over 18,000 agent offices, 79,000 employees, 16,000 agents and 70 million policies, handling close to 35,000 claims per day. The firm is well known for its catchy jingle, “Like a Good Neighbor, State Farm Is There,” which was actually written by American songwriter Barry Manilow back in 1971.

State Farm currently offers term, whole and universal life insurance policies. Prospects can obtain a healthy amount of product information from dedicated product pages, including benefits and coverage amounts, and can further access a useful product comparison chart. All product content and educational materials are easily accessible from the firm’s user-friendly navigation menu consisting of flyout tabs.

Public Site Coverages at a Glance Chart

State Farm stands out for its comprehensive quote tool and life needs illustrated calculator. The life insurance quote tool for term, whole and universal life policies lets prospects analyze up to four policies in a side-by-side comparison, and continue directly to a policy acquisition process. State Farm also provides an engaging and animated life needs illustrated calculator in both English and Spanish. The informative calculator generates a prospect’s coverage amount based on a number of factors. As prospects move through the calculator, they are represented by an Avatar that continues to change based on their selections. Each option that prospects select features an accompanying amusing animation. For example, if a prospect clicks “married,” a spouse falls from the top of the screen into the prospect’s avatar’s arms!

Life Insurance Quote Tool Comparison Page and Life Needs Illustrated Calculator Results Page

State Farm clients can enjoy accessing their account online, as it provides them with a clear look of their policy. They can view comprehensive account details on the Life Policy Information page, and helpful term definitions that load in balloon tips. In addition, clients can take advantage of notable account services like paying their premium online. Through a unified navigation menu, clients can seamlessly browse the public site while remaining logged in.

Corporate Insight and the Life Insurance Monitor team are excited to be able to add State Farm as the 15th member of our coverage group. We look forward to analyzing and reporting on the firm’s website capabilities and resources. For more information, we review State Farm’s public and private site offerings in a Special Report available for our clients.