Insurance Coverage Behind the Login: A Look into the Jewelers Mutual Private Site Platform

by on Apr 18, 2017

Corporate Insight’s Property & Casualty Insurance Monitor tracks trends, highlights and innovations among the industry’s leading insurance providers. We review the information, services and resources available online from each firm’s website. Below is a walkthrough of the private site sections and capabilities of Jewelers Mutual, which provides insurance coverage to personal policy holders and jewelers alike.

The welcome mat of the private site, the Jewelers Mutual homepage provides access to key account information and servicing functions, including to make payment, update policy details and submit a claim. The simple site design employs a basic navigation structure and a blue and white color scheme. The focal point of the homepage displays a summary featuring the policy number, expiration date and primary account holder as well as a link to view additional details. The left sidebar navigation menu contains five links: Account Summary, Pay My Premium, Account Settings, eDocuments and Log Out. The header matches that of the public site, ensuring easy learnability for new users and enabling customers to toggle easily between the two platforms. The right sidebar features contact information and FAQs, and the site’s footer promotes the firm’s social media presences with icons linking to its Facebook, LinkedIn, Twitter and YouTube accounts.

Jewelers Mutual Private Site Homepage

The Policy Details page offers key policy and account holder information along with multiple servicing links. Information is sorted into three tiled sections for Named Insured, Additional Named Insured and Jewelry & Premium, and icons at the top of the page lead to transaction capabilities including to pay a premium, add jewelry to the policy, upload an appraisal, update one’s personal information and submit a claim.

The Pay My Premium overview page displays current payment information with links to make a payment, manage one’s wallet and enroll in an automatic payment plan. The payment transaction asks for customers to select the policy to pay, amount, process date and method.

Policy Details and Pay My Premium Pages

All in all, the simplicity of the Jewelers Mutual homepage ensures that clients are not overwhelmed; rather, the page layout guides them directly to their most important policy details. At the same time, the use of the sidebars still allows easy access to important site areas, transactions and help options, though the length of the right sidebar compared to the rest of the homepage content results in an overabundance of white space. The private site’s tiled organization and use of icons give it a somewhat modern look and feel and help expedite the user journey. The platform could benefit by adopting some elements from the corresponding public site, however, such as its rich imagery, wide margins, dynamic effects and parallax scrolling design.