July 2015 Trends & Highlights: App Redesigns, Social Campaigns and the Addition of USAA

by on Aug 06, 2015


  • Increase in Popularity of App Redesigns and Touch ID – Firms launched both app designs and new features this month. Both Citi and Capital One released redesigned apps. Citi streamlined its navigational structure, while also including support for the Apple Watch and adding Touch ID. Capital One’s redesign allows clients to manage all Capital One, 360, Bank, Home and Auto Loan accounts from a single interface. The new centrally located app also includes a Profile Picture and Nickname feature. Farmers revamped its mobile app design to include digital ID cards, a bill pay feature and the ability to contact an agent. American Express recently redesigned both the iOS and Android apps to include a simplified navigational structure and Touch ID.

  • Same-Sex Marriage Guides New Financial Policies – Both Prudential and TIAA-CREF added important content to their sites for same-sex couples following the recent Supreme Court ruling in favor of same-sex marriage. Prudential included a guide to address employee benefits and financial planning strategies for couples on its existing page addressing the issue. The firm also promoted the new guide in a press release. TIAA-CREF added a new page located in its Taxes section to help with financial planning for the LGBT community, and hosted a webinar to educate clients on the policy change effects.
  • Social Campaigns Take Center Stage – A number of firms participated in social media campaigns this month. Allstate promoted a $1,000 safe driving contest on its Twitter and Facebook pages, asking users to enter by tagging the firm and using the hashtag #GetThereSafe. MetLife promoted #MetLifePride on its Twitter and Facebook accounts during New York City Pride Week, while Safeco began a new campaign encouraging customers to take an hour a day for their personal happiness. The campaign uses #MY60 and asks users to take the challenge to reclaim 60 minutes every day for their mental health.


Bank and Credit Card Monitors Add USAA to Coverage Groups

Corporate Insight is pleased to welcome USAA to both Bank and Credit Card Monitor. This month marked the formal addition of the San Antonio-based firm, which is consistently acknowledged for high customer satisfaction. USAA offers a comprehensive suite of services and features for its active and former military personnel, affiliates and family members, and offers a history of innovation in consumer finance products.

USAAhomepage USAA Homepage (Truncated)


PNC Introduces Core Visa

PNC introduced the PNC Core Visa Card to its product offerings this month. The card is replacing the Flex Visa and features competitive rates with a lower minimum APR. Though the new card does not accumulate rewards, it does offer a 0% introductory APR for the first 15 billing cycles on both purchases and balance transfers, and holds no annual fee.

PNCCoreVisaCard PNC Core Visa Card


Ameriprise Financial Revamps Public Site

Ameriprise Financial revamped the public site with a new navigational structure, a Find an Advisor section and increased imagery to match the new color scheme. Collapsible subtabs and a responsive design establish the firm’s modern take on a previously text-heavy site. The added narrowing menu structure lets users navigate through a clutter-free environment. Notably, the firm also added a redesigned Find an Advisor section which is accessible on many pages throughout the new site.

NarrowingMenus Narrowing Menus on New Public Site