June 2014 Trends & Highlights: New Microsites, Apple Stock Split, Mobile Updates and New Financial Tools

by on Jul 10, 2014


  • Few Website Revamps – Only two firms overhauled their sites during June. Capital One redesigned their private site and American Express overhauled their private site navigation to be more responsive to particular window sizes.
  • Abundance of New Tools – In an exciting month for financial tools and calculators, five firms unveiled new tools in June. Prudential unveiled a new Variable Annuity Illustration tool. Principal launched a Term Quote tool and Janus added a Retirement Planning tool. Lincoln Financial released the Investor Advantage Visualizer, which helps advisors create and compare sample portfolios. ScottTrade’s new Account Transfer tool allows clients to transfer their assets from an external account to a ScottTrade account.
  • Mobile Space is Active – After a slow month of May in the mobile space, June saw significant activity across our coverage group. Five firms updated their mobile applications in some capacity. Fifth Third introduced a new “Now Balance” feature for their application while Ameriprise added the mobile check deposit capability. American Express updated its mobile banking page, and Geico, Bank of America, and Fidelity redesigned some part of their applications.


Firms Complementing Full Sites with New Microsites
Two firms in our coverage group released new microsites in June. Mercer unveiled their microsite that features videos, widgets, and articles pertaining to various financial topics including health, wellness, and retirement. MetLife created a protected growth strategies microsite that features examples and interactive graphs to illustrate how the firm’s portfolios can help clients provide growth potential in varying market conditions.

Mercer MicroSite
Mercer MicroSite
Firms Alerting Customers of Apple Stock Split
Schwab, Fidelity, and ShareBuilder alerted customers of the Apple Stock split that took place at the close of the market on June 6. The notifications all included information about the ramifications of the stock split, with the Schwab and Fidelity notifications providing customer service telephone numbers for clients in need of more information.

Apple Split Notice
Apple Split Notice
Ameriprise Joins Mobile Deposit Trend, Making App More Useful
Last month, Ameriprise became the 17thfirm that Mobile Monitor tracks to offer mobile check deposits. While check deposits are most common among banks, the technology is also growing in popularity among brokerages, including full-service firms.  In addition to adding the mobile deposit feature, the app also offers a new My To Dos section, which lists “key tasks that need to be accomplished to help keep you on track toward your financial goals.” According to help content, these include items to prepare for advisor meetings or next steps following a meeting, or account maintenance paperwork or other tasks.

Mobile Deposit
Mobile Deposit