June 2013 Trends and Highlights – Financial Services and the Entertainment Industry Join Forces on Promotions

by on Jul 10, 2013

juneIn June, several financial companies teamed up with the entertainment industry to deliver joint promotions. Also last month, insurance firms and banks sought donations to support relief efforts for recent natural disasters, including the tornados in Oklahoma and the wildfires in Colorado. Finally, a number of firms updated their homepages, such as Charles Schwab, which also said goodbye to its “Talk to Chuck” campaign and is instead encouraging investors to “Own your Tomorrow.”
 
Financial Services and Showbiz, United
SunTrust offered clients a chance to win a VIP Insider package to Beyoncé’s Mrs. Carter Show World Tour in Atlanta, GA on July 12, 2013. Clients who used their SunTrust Consumer MasterCard Check Card or Credit Card between May 15 and June 15 were automatically entered to win. The prize package included behind-the-stage tickets, two nights of accommodations in Atlanta, round trip airfare and transportation for two people, as well as a $250 prepaid MasterCard and VIP lounge access.
 
The entertainment theme continued throughout the P&C space in June. Nationwide’s new Facebook cover photo encouraged visitors to tune in to a special vignette presented by the firm during the June 23 episode of Mad Men. Progressive promoted Despicable Me 2 with a public microsite featuring exclusive videos, themed ringtones and wallpapers, a Flo-Minion-Nation game and an “evil laugh” contest. The firm will also release television commercials integrating Progressive and Despicable Me 2.

 

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Beyoncé and Flo with the Despicable Me Minions
 
Disaster Relief
Several firms across the industry offered their condolences to victims of the tornados in Oklahoma and the wildfires in Colorado. A number of property and casualty firms, including State Farm and USAA, updated their homepages with notices about the disasters and links to claims forms. Ally Bank and Capital One were among the banks that made it easy for site visitors to donate to relief efforts online or via text.

 

 

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Capital One Disaster Relief Notice
 
Rebranding and Homepage Revamps
Several firms updated their public site homepages in June. Charles Schwab did so as part of a company-wide rebranding, by shifting from its longstanding “Talk to Chuck” campaign and moving towards a new “Own Your Tomorrow” campaign. As part of the rebranding effort, the firm updated its logo and incorporated a tiled layout on its homepage (similar in feel to Windows 8). Wells Fargo added a secondary flyout menu to its public site navigation and scrolling banners to its homepage, which now has a less cluttered feel. Finally, Allstate tested a new public homepage with a more concise layout, no longer offering multiple image platforms and secondary quicklinks to the insurance and customer care sections.
 
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New Charles Schwab Homepage