Android or iOS? This is the question many people ask themselves when upgrading their devices . While the iPhone and iPad audience is large and diverse, Android has a strong core of loyal users who would never touch an Apple product. It seems that whenever a new app is released exclusively on iOS, the Android crowd starts asking “where is our version” almost immediately.
Much like consumers, financial services firms ask the same question when developing mobile apps. Banks, credit card issuers, and brokerages have all done a good job of appeasing both user audiences, not only in the selection of apps they make available but also in functionality. On the other hand. insurers and asset management firms have focused their mobile development efforts on iOS, leaving the Android crowd with a bone to pick. May’s Mobile Trend takes a closer look at how the two major players in mobile fare across key sectors of the financial service industry (click image for full screen view).