The following is an excerpt from our most recent Mobile Monitor report titled Account Information: Key Data at Clients’ Fingertips. Mobile Monitor subscribers can access the full report by logging in to the CI Client site, scrolling over the Mobile tab and clicking Reports.
Overall, Merrill Lynch offers a strong mobile account information experience, although there are noticeable differences between iPhone, Android and iPad apps as well as the new mobile site (although there are fewer discrepancies between Merrill Edge and Merrill Lynch Wealth Management apps). Some apps offer account value and allocation charts, or customizable displays that can include account information modules. Balance information includes most key data, although no day change is provided and the firm does not differentiate between different types of funds availability. All apps offer a deep, filterable transaction history as well.
Merrill’s apps for the iPhone (but not Android) bring logged-in clients to a customizable homepage. There are several account-related modules that can be included – My Portfolio, Largest Holdings and Recent Activity – alongside market information.
Merrill Lynch iPhone App Homepage
This display consists of three screens – Holdings, Balances and Activity. The Holdings screen groups positions by type, e.g., Money Accounts, Stocks & Related, Mutual Funds. The holdings table presents symbol and name with two columns at a time to the right. By default, these show quantity and price, but users can tap the header by the small arrowhead to load day change, value and gain/loss ($ or %). On the Android, this display is more fluid with horizontal swipe controls instead of making users tap on a small, poorly-defined area; clients can also sort by any column. Each holding links to a security details screen with position information (total value, quantity, unrealized gain/loss and held since) with quote data also readily available.
Merrill Lynch Apps (Left to Right): Portfolio Summary, Holdings Details (iPhone & Android) and Security Details Screens
Merrill Lynch iPhone App (Left to Right): Historical Total Value and Asset Allocation Charts
For more information on the full Account Information: Key Data at Clients’ Fingertips report or our Mobile Monitor research service, contact Grace Lei at 212-832-2002 x-111 or email@example.com.