Alumni Monitor

The higher education industry is facing a range of new competitive pressures that is placing a greater reliance on alumni development. Alumni Monitor examines the online and offline user experience of leading higher education institutions. Working with actual alumni, our research service provides higher education institutions with a unique, first-hand look at the online resources and mar-com materials that comprise the alumni experience.

Unlike our typical monitor services, Alumni Monitor scans the alumni experience of the leading institutions. We start with the schools that have over $1B in endowment or with successful alumni participation. Alumni Monitor keeps watch on other schools with innovative techniques to foster alumni development.

The Types of Schools Tracked by Alumni Monitor

  • Schools with at least $1 billion in endowment
  • Any school with strong participation
  • Schools with innovative techniques for alumni development

Research Reports – In-depth reports that focus on key aspects of the online and offline user experience, including mobile and social media topics. Reports include:

  • Detailed reviews of how leading higher education institutions are engaging alumni for development and advancement
  • Key findings and best practice analysis to help improve your school’s alumni outreach

Monthly UpdatesComprehensive review of changes and additions to alumni public and private websites (e.g. Alumni Online Communities):

  • Website and mobile design and usability
  • How social media channels are being used
  • Communications related to alumni development as well as relations

Alumni Collateral Materials – All materials and communications that we receive are available for subscribers to view or download online. This includes hard-copy communications, newsletters, marketing pieces, disclosure documents and email communications.

Analyst Support – Research support from our experienced Alumni Monitor team.


Dana Peterson

Vice President, Operations Dana Peterson is responsible for new product development as well as strategic relationships. He joined Corporate Insight in 2011 to launch new products as well as grow our presence in new markets. Prior to joining Corporate Insight, Dana worked at several leading firms in financial services including The Boston Company, State Street Bank as well as Fidelity Investments where he served in a variety of business units during his 13 years there. His experience includes compliance oversight, system development, marketing and market research. He also served as a Senior Consultant at The McKenna Group, a strategic research consultancy headquartered in Palo Alto, CA. Dana holds a B.S. in finance from Bentley University as well as an MBA from Boston University.