Broker Monitor

Broker Monitor covers the traditional brokerage relationship, looking at how both full-service and hybrid brokerages interact with their prospects and clients. Its focus includes both online and offline interactions, covering product positioning, marketing pieces, statements, private site account resources and in-person interactions. Using a combination of live brokerage accounts and financial advisor contacts, Broker Monitor gives you a unique look at how firms are working to attract new clients, provide existing account holders with performance metrics, advise clients on topics like security and retirement, and leverage social media to build their brand and their client base. Initially launched in 1996, Broker Monitor has tracked the evolution of the brokerage relationship through the eyes of retail investors for more than two decades.

Tracks 18 Top Brokerages

  • Ally Invest
  • Ameriprise Financial
  • Capital One Investing
  • Charles Schwab
  • Edward Jones
  • E*TRADE Financial
  • Fidelity
  • Merrill Edge
  • Merrill Lynch Wealth Management
  • Morgan Stanley Wealth Management
  • Raymond James
  • RBC Wealth Management
  • Robinhood
  • TD Ameritrade
  • TIAA
  • UBS
  • Vanguard
  • Wells Fargo Advisors

Monthly Research Reports – In-depth reports that focus on key aspects of the offline prospect and customer experience including account documents, customer service, marketing materials, products, fees and more. Reports include:

  • Detailed reviews of each Broker Monitor firm
  • Key findings and best practice analysis to help improve your company’s offerings
  • Matrix summarizing your competitors’ offerings

Monthly Research Report Summary Slide Decks – Key summary findings, best practices from industry leaders and recommendations from each report condensed into a convenient slide deck that can easily be shared with colleagues.

Collateral Material  All collateral materials and communications that we receive are available for subscribers to view or download online. This includes account statements, trade confirmations, newsletters, marketing pieces, disclosure documents and email communications.

Analyst Support – Personalized research support from our experienced Broker Monitor team.

Jackie Shroyer

Senior Analyst, Broker and e-Monitor

Jackie Shroyer is the Senior Analyst for Corporate Insight’s e-Monitor and Broker Monitor research services. She has conducted extensive research in the brokerage industry, examining the online platforms, customer service capabilities and innovative technological features that leading firms offer current and prospective clients. In addition, Jackie has authored several blog posts on recent startups and innovative trends in the brokerage space. She also contributed to Corporate Insight’s The Looming Problems with Retirement Planners white paper published in June 2016, which analyzes the results of retirement income projection tools offered by 12 institutions. Jackie graduated from Bucknell University in 2015 with B.A. in Economics and Geography and has been a member of the e-Monitor and Broker Monitor teams since August 2015.

  • Senior Research Associate: Laura Schipper
  • Research Associate: Colleen Boyle
  • Research Associate: Colleen McGarry