Since Apple introduced the iPad in 2010, the tablet product class it launched has seen unprecedented growth and adoption among consumers. Over that time, more than 30 financial services firms tracked by Corporate Insight have introduced tablet-optimized apps. Although apps get most of the publicity, a significant portion of tablet traffic still comes from an often forgotten source: the Web browser.
Financial services firms should be keeping tablet-friendly design principles in mind when making changes to their websites. But what specifically are those principles? Our new study examines the tablet-friendly website features offered by four leading firms across financial services. Actionable advice for firms looking to optimize their websites for tablet use is also provided.
The study includes:
- Case studies analyzing tablet-friendly features offered by Wells Fargo, Vanguard, Nationwide and Royce Funds.
- Background on tablet Web design principles including responsive design.
- Recommendations for financial services firms building tablet-optimized websites.
Use the image below to get your free copy of Tablet-Friendly Web Design: Best Practices for Financial Services: