5 Recommendations to Help Advisors Use Pinterest

Post on May 01, 2012


“Pinterest is interesting because unlike other social media networks out there, the majority of users are women,” Andy Rooks, senior research associate for Corporate Insight, told AdvisorOne on Monday. “We’ve seen a range of statistics depending on who you ask, but if advisors are looking to market to women, Pinterest is a good place to be.”

Advisors shouldn’t limit themselves to using Pinterest to communicate solely with their female clients. “While firms should build their Pinterest strategy with demographics in mind, they don’t necessarily need to limit themselves in this regard,” according to the white paper.


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