BlackRock’s Bet on Acorns is a Bet On Tomorrow’s Investor

Post on May 16, 2018

The world’s largest ETF provider may be interested in targeting millennials, who are emerging as an economic force, says Jackie Shroyer, a senior analyst for Corporate Insight. “BlackRock sees this as a golden opportunity to reach millennials, who within a few years will have started entering their prime earning years and emerged as an economic force.”

BlackRock did not respond to specific questions about what new offerings are in the works or what might be available on the Acorns platform in the near future. Acorns is also backed by PayPal, and last November it was added to the payments platform to increase its reach.

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