BlackRock, Deutsche Bank and Eaton Vance are outpacing competitors when it comes to promoting alternatives to advisors and investors on their websites, a new white paper finds.
While more fund firms expand into alts, few have designed websites into potent portals focused on the products, the Corporate Insight white paper notes. But some firms distinguish their sites to help advisors and investors understand alternatives better.
Mutual funds’ use of alternatives has gained a lot of attention, “yet there is a lot of confusion as to what is an alternative investment,” says Fred LaPolla, senior research associate at Corporate Insight. “So we wanted to look at how firms were positioning these products on their websites.”