Digital advice is poised to become the apple of asset managers’ eyes

Post on June 02, 2016

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Having a digital advice platform – or working closely with one – doesn’t guarantee these firms’ products are top of mind, but it is worth noting that, as more and more investors flock to online services such as these, they’ll have a better shot getting their funds seen and chosen.

“You may not be able to use their service to place your fund at the exclusion of other funds, but you can get your funds on the menu,” said Sean McDermott, an analyst at research firm Corporate Insight.

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