Dodd-Frank Opens Door to New Wave of Credit Card Promotions

Post on December 14, 2011

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Also new is the increase in self-branded cards from banks like Chase and Citi, who have been heavily marketing new cards like the Sapphire and Simplicity.

“We expect to see more firms going toward a consolidation toward self-branded products,” said Doug Miller, senior banking analyst with Corporate Insight, a market research firm in New York City. He also said frill-free cards like American Express Clear, which has no fees and 0 percent interest for the first 12 months and jumps to 17 percent or higher after that introductory period, may also become more prevalent.

 

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