Facebook: Is It Only A “Recreational” Drug For Social Media?

Post on April 19, 2012

huffpo

Corporate Insight performed a survey in 2011, which focused on social media usage within financial services firms. The study noted a rise of Twitter use in financial services firms as the most popular social media platform. Alan Maginn of Corporate Insight said, “In our opinion, Facebook is more of a relationship-driven community where as Twitter is more content-driven.” He went on to say, “Facebook is a more challenging environment for businesses because in order to be successful, they must foster a relationship with their fans. With Twitter, they can concentrate more of the value of the content that they produce.” Of course, this was before the new timeline mandate.

Click here to read the full article…

Click here to read the full article...