Financial firms favour Twitter over Facebook, report shows

Post on September 09, 2011


Firms use a second account to focus more specifically on certain areas of a business such as products, charity initiatives, recruitment or other career opportunities.

Alan Maginn, senior analyst at Corporate Insight, said: “By using multiple Facebook pages and Twitter profiles, firms can offer content to their fans and followers that is better suited to their needs or interests.

“This can increase the impact of a firm’s communication and improve relationships with core constituencies. ”


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