Financial Firms Turn to Social Media to Attract New Gen X, Y Clients

Post on February 05, 2009


“Brokerages and banks will face the critical challenge in the next few decades of trying to retain billions of dollars in assets that will pass from longstanding clients to their Gen X and Gen Y children. In the hope of attracting these new investors and providing new communication services to their existing clients, a number of financial firms are actively tapping social media, according to Corporate Insight.”


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