So why would you let this guy handle your money? It’s a perfectly reasonable question, and plenty of start-ups in the money management space don’t do a particularly good job of answering it.
“It’s surprising to me how many entrepreneurs go on and on about the lack of trust in big financial institutions,” said Grant Easterbrook, a senior research associate at Corporate Insight who published a guide this week to money management start-ups. “But they’re not putting forward the people behind the product who actually make the investment decision. Who am I trusting if the euro breaks up or we mint a trillion-dollar coin?”