Fund-Company Sites: Investors Drive Content Revolution

Post on August 25, 2016


Below, Erika Fazekas, Analyst for Advisor Monitor and Mutual Fund Monitor at Corporate Insight, explains how important this is, especially when it comes to millennial content-marketing.

“A recent J.D. Power Study indicates that even though 72% of millennials described themselves as self-directed in terms of controlling their own wealth, they also generally lack financial knowledge as compared to their peers. Fund products need to be designed in a way that resonates with these individuals and communications need to be concise, yet highly informative,” notes Fazekas.

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