Fund-Company Sites: Investors Drive Content Revolution

Post on August 25, 2016

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Below, Erika Fazekas, Analyst for Advisor Monitor and Mutual Fund Monitor at Corporate Insight, explains how important this is, especially when it comes to millennial content-marketing.

“A recent J.D. Power Study indicates that even though 72% of millennials described themselves as self-directed in terms of controlling their own wealth, they also generally lack financial knowledge as compared to their peers. Fund products need to be designed in a way that resonates with these individuals and communications need to be concise, yet highly informative,” notes Fazekas.

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