Globe Trotter: Financial brands in US use Twitter and Facebook for marketing and customer services

Post on September 07, 2011


Financial brands in the US are making greater use of social media for marketing and customer services purposes, with Twitter holding a lead over Facebook, as per a report published in Warc. The study done by the research group Corporate Insight, tracked the activity of around 70 major players in the industry on an on-going basis to assess developing strategies in this area.

Broadly, the study suggested that companies have typically established a “primary” corporate account on these websites, and then created a range of secondary feeds looking at topics and products. American Express and Capital One each run five separate Facebook accounts, and together possess six of the 20 financial pages with the most “likes” on the social network.


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