How marketers can level-up their gamification strategies

Post on January 05, 2017

Research from Corporate Insight’s 2015 study into digital financial apps showed that gamification can, in fact, help companies boost profits.  For instance, the study noted that Domino’s Pizza increased sales using its “Pizza Hero” app, and HP was able to grow its revenue by $1 billion because of its “Project Everest” game, per Financial Planning.

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