How to build your own ETF

Post on October 11, 2013


I expect to see more customization platforms like Folio and Motif soon. As financial industry consultant Grant Easterbrook of Corporate Insight puts it, there’s “a broader trend in the industry to drive down commission costs, while still competing on bells and whistles.” He thinks online brokers, especially those who don’t already offer traditional ETFs, like E-Trade and Ameritrade, will probably enter this space. I agree, and I wouldn’t be surprised to see some traditional ETF sponsors join the fray as well.

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