Life Insurance Industry Improves Its Marketing To Women

Post on August 30, 2017

“While the life insurance industry has historically struggled to connect with women, Corporate Insight’s report tracks a commendable increase in respectful, research-based materials since 2015,” Megan Rafferty, lead author of the study, said. Leading firms move away from superficial messages and provide valuable recommendations based on women’s financial needs. By combining statistics about women’s average earnings and lifespans with powerful reminders of the importance of life insurance, firms like Nationwide and Prudential demonstrate how the industry can help women protect their loved ones without relying on stereotypes.

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