Merrill to Add Impact Component to Robo

Post on June 12, 2018

Bank of America’s Merrill Lynch is planning to add an impact component to its Merrill Edge Guided Investing robo-offering, according to David Poole, head of Merrill Edge advisory, client services and digital capabilities.

A robo-offering is a good way for Merrill to target younger generations directly, Sean McDermott, senior analyst at Corporate Insight, argued. “These robo-offerings have low investment minimums, low advisory fees, give some element of control…”

 

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