Corporate Insight suggests ways plan sponsors can use social media to increase participant engagement. The company first suggests responding to inquiries via social media, and secondly, to ask for feedback from participants. Plan sponsors should tailor each post to the strengths of each platform. For example, Facebook can be used for general information and dialogue building, YouTube can be used for succinct and/or witty video content, and Twitter can be used for concise announcements. Vary the frequency of posts depending on the medium. For example, Facebook posts may appear weekly, while Twitter posts can be used more often.