‘Responsive’ Fund Firms Win Website Awards

Post on February 21, 2012

Ignites

The websites of Lord Abbett, DWS and Putnam were among the standouts in terms of design and features aimed at advisors in 2011, according to a new set of awards from Corporate Insight. Live Twitter feeds on some home pages numbered among 25 new website tools added last year, the firm says.

Thirteen fund firms in all garnered gold, bronze or silver medals based on how well they performed in eight categories for Corporate Insight’s annual review of fund shops’ advisor sites. The Mutual Fund Monitor–Advisor Awards for 2011, which evaluated a total of 17 firms based on assets under management and technological innovation, is the culmination of monthly reports in which firms are graded, says Jeff Latzer, a senior analyst for mutual funds at Corporate Insight.

 

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