An array of new financial applications have been launched for the Apple iPad by such industry leaders as E-Trade, Merrill Lynch, TD Ameritrade, Bank of America and Chase. A new study by Corporate Insight, a research firm that provides financial companies with data on the customer experience, reviews and assesses the array of new mobile finance service apps.
Best iPad apps
The study, “Money on the Move: Mobile Finance Review 2011,” will be published later this month, and contains an industry-wide overview of mobile apps offered by more than 40 top financial firms in the following segments: banking, credit card, brokerage, mutual funds and annuities. The report contains reviews of general smartphone and tablet apps as well as iPad-specific products.
In their report, Corporate Insight included findings from an informal survey of financial executives on their plans for future mobile app services and offerings. The survey found that almost half of the financial executives surveyed indicated that their firm would be launching an iPad app in the next year.
“It’s encouraging to hear so many firms are currently developing apps for the iPad,” said Dan Wiegand, senior analyst at Corporate Insight, in a press release. “The device can deliver a much more visually rich experience than any smartphone. Financial institutions should do their best to take advantage of its capabilities.”