The Trouble With Robos

Post on June 21, 2019

Digital advice providers, or robo-advisors, have found great success as measured by the number of users and the assets they have attracted. But recent research by Corporate Insight suggests that even the largest standalone robos and those bolted onto existing financial services platforms are missing the boat in substantial ways when it comes to meeting the preferences of their targeted customers.

But Corporate Insight then unearths some of its most telling insights by opening “live funded accounts” at all those companies, Butler said. That, she says, allows the firm to directly “get the user experience,” which supplements its survey data.

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