Top Card Issuers’ Websites Shown To Excel In Different Categories

Post on February 27, 2012

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In a report release this month, Corporate Insight studied the nation’s largest credit card issuers’ websites from the beginning of December through the second week in January and ranked their performance in eight specific areas.

The firm found that many large issuers overhauled their credit card home pages last year, improving navigation capabilities and enabling cardholders to more easily compare the features of various cards, including those of competitors.

“The most interesting new thing we saw was the rise of live chat on credit card issuers’ sites,” Doug Miller, senior analyst for banking and cards, tells PaymentsSource. “Most issuers have improved the opportunities for consumers to type questions into a box on the sites and get answers, and even make changes in their accounts on the spot.”

 

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