Tweet Nothings

Post on February 21, 2012

mortgagestrategy

Such problems pose challenges for the regulation of Twitter by the Financial Services Authority. It is fast becoming the medium of choice for financial firms, with a report by Corporate Insight last year showing it had surpassed Facebook as the most popular third party network. The study shows that only 15% of the firms it tracked had a Twitter profile in autumn 2008 but this had increased to 57% by October 2010.

“Our findings demonstrate that Twitter continues to gain in popularity,” the report states. “As of August 1 2011, 67% of the firms we track now have a presence on Twitter, a 10% increase in as many months. During the same time, the percentage of financial services firms with Facebook pages increased by 3% to 59% of the industry. ”

 

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