U. of Va. Embraces Augmented Reality Technology with New Mobile Feature

Post on June 21, 2018

While universal adoption of mobile-friendly technology among alumni associations lags behind other industries, University of Virginia’s new mobile app feature looks to reshape how schools spark alumni participation and engagement. Through augmented reality technology, the feature allows alumni to take a video or picture with a 3-D hologram of the university’s mascot, the Cav Man. Accompanied by a social media campaign, this capability goes beyond those of other alumni mobile apps tracked by Corporate Insight’s Alumni Monitor.

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