Wealthfront, Pershing Offering FAs “Smarter” Robos

Post on April 04, 2016

financial_advisor_iq_logoArtificial intelligence upgrades to existing software systems like the ones being put into place now by Wealthfront represent the latest way for established robos to help separate themselves from the pack, saysSean McDermott, an analyst with Corporate Insight in New York.

At this stage he views such tech enhancements as “great first steps” – but ones that only “scrape a very small tip of the iceberg” in terms of harvesting AI’s full potential.

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