- ’Tis the Season for Redesigning – This month saw numerous public and private site redesigns. While some firms, like Bank of America, made small changes by redesigning the private site small business homepage, other firms, like Fifth Third, revamped the entire public site. Fifth Third introduced sleek, scrolling pages and overhauled its navigation while MetLife and Prudential both unveiled partial public site overhauls with responsive design and new navigation. Chase redesigned numerous public site sections by implementing a new site header and footer and also featuring an updated font style on redesigned credit card pages. Fidelity redesigned its cookied public homepage with a less-busy, responsive design. E*TRADE updated its private site homepage by introducing new features and reorganizing content. Amica offered a more interactive and informative user experience with better navigation within its public Storm Center.
- Firms Support Troops – Firms honored America’s veterans this November by updating their sites to showcase veterans. Merrill Lynch highlighted its Pets for Vets partnership through a banner image leading to a video and article about the organization. Merrill Edge promoted an interactive Bank of America fundraising campaign to thank veterans. The firm promised to donate $1 for every thank you photo, message and video sent, up to $1 million.
- An Abundance of New Products and Tools – Chase announced the launch of its own payment service, Chase Pay, while also launching Samsung Pay compatibility for Visa-branded cards. Wells Fargo added live chat to its public site, and Santander overhauled its deposit product offerings, placing an emphasis on fee-free options. MassMutual now offers a new Survivorship Whole Life Legacy product series. New York Life and Jackson released new tools: New York Life added a new order entry tool that lets advisors submit annuity applications online, and Jackson introduced a new Tax Deferral Illustrator calculator to demonstrate tax deferral strategies and display the results as graphs and charts.
Firms Make Changes to Bill Pay
Ally, Capital One and Schwab all updated their integrated Fiserv Bill Pay platforms. The firms added recurring payments, alerts, activity and eBill functionality using expandable menus within the main payment centers. A new Organize My List link lets clients group and mange payee categories. Similar changes will soon come to both SunTrust and TD Bank Fiserv platforms as well.
Ally Bank Make a Payment Page
Firms Address Market Activity in Response to Paris Attacks
Ameriprise and Wells Fargo both addressed the global market following the November Paris attacks. Ameriprise released an article to discuss the possible impact on stock share prices and on a Fed rate increase in December. Through its Global Investment Strategy Update, Wells Fargo offered advice to investors concerned about future attacks harming the global equity market.
Ameriprise Financial Newsroom Article
Invesco Launches New Microsite
The firm released a new Bench the Benchmarks: High Conviction microsite to promote the benefits of investing in actively managed funds. The site compares the performance of high active share funds and benchmark indices. The firm includes an embedded video, animated graphics and interactive charts in addition to five sections to explore.
Embedded Video on Invesco Micro