How P&C Firms Supported Distracted Driving Awareness Month

by on Apr 25, 2019

Each day, distracted driving causes approximately 100 injuries and nine deaths—Corporate Insight’s P&C Insurance Monitor reviewed how top industry firms acknowledged Distracted Driving Awareness Month this April. Firms leveraged social media channels to distribute facts and tips and seized the opportunity to promote public site articles, blog posts, videos, infographics and other related content. Here’s how nine leading firms showed support on social media: Allstate Amica, Erie, Esurance, GEICO, Safeco, State Farm, Travelers and USAA.

Allstate promoted an article about the causes of distracted driving and offered tips for being a responsible passenger on Twitter.

 

Allstate Tweets

Amica posted tips on Facebook, including planning ahead before driving, watching speed limits, focusing on the road and using safe phone habits.

 Amica Facebook Post

Erie promoted Distracted Driving Awareness Month by sharing related Eriesense blog posts on Facebook and Twitter.

Erie Facebook Posts

 Esurance added a video on Twitter offering safety tips for driving with a dog. The firm suggests putting animals in the back of the car, using carriers or pet belts and giving treats after reaching the destination.

 

Esurance Tweet

GEICO launched a public service announcement featuring GEICO Smartdogs to encourage drivers not to text and drive and to turn on “do not disturb” mode while driving. Several YouTube videos feature the Smartdogs campaign. The firm also shared an article about how to combat distractions on the road.

 

GEICO Facebook Posts

 

Safeco reminded drivers that distractions include eating or drinking while on the road on Facebook and Twitter.

Safeco Facebook Post

 

State Farm shared an article about other distractions on the road on Twitter.

 

State Farm Tweet

 

Travelers raised awareness for distracted driving through its Unfinished Stories video series, which imagines the incomplete lives of victims of distracted driving. In honor of Distracted Driving Awareness Month, the firm promoted its Stop Distracted Driving public site page, posted on Facebook and Twitter and released its 2019 Distracted Driving for Consumers infographic. The firm also added a YouTube video about different types of distractions on the road.

Travelers Facebook Posts

USAA shared the It Can Wait pledge on Facebook and Twitter.

 

USAA Tweet

For more competitive intelligence on the user experience that P&C insurance firms provide their clients and prospects, check out Corporate Insight’s P&C Insurance Monitor service offerings.