P&C firms got off to a fast start to 2017 in their embrace of mobile technology, with changes spanning from minor tweaks to the addition of completely new apps.
In February, Safeco ended its streak as one of the last firms in our coverage group without a mobile app. The firm’s new app is unique in that it mirrors the Safeco private desktop user experience almost exactly, which is both good and bad; the mobile experience is not geared to the mobile user, but the app also offers a plethora of capabilities compared to competitors. Clients can manage their policies, report auto accidents, view ID Cards, pay bills, update contact or policy information, check claims statuses, call roadside assistance and add policies—all from within the app. While this is a comparatively strong array of capabilities, the app’s reflection of the desktop site limits its usability, especially in the dated billing section.
Safeco Mobile App Auto Policy Summary Screens
Allstate joined Liberty Mutual and Safeco in adding a new Alexa skill, allowing users to inquire about their polices and agents, and receive audio responses to their questions. While firms are still figuring out how to make Alexa useful in the insurance space, Allstate is joining the firms in getting ahead of the competition and taking advantage of the exciting new technology. Liberty Mutual is utilizing the technology by connecting its app to its resource center, while Allstate still needs to find a way to make its Alexa app unique and useful.
Allstate Amazon Alexa Home Screen and Pop-up Messages – Amazon Fire Tablet
From January to March, firms also made several minor improvements to their mobile apps. State Farm added more coverage and discount details on the policy screens, a progress meter for the claims process, and the ability to cancel scheduled insurance payments or remove stored payment methods. Other small changes include GEICO updating its home screen using horizontal tiles, Liberty Mutual implementing design changes to reflect its desktop site, and Nationwide adding the ability to make one-time payments with Apple Pay.
GEICO Home Screen