Rather than revamp or overhaul their mobile apps in Q2 2016, firms are using the time to fine tune their clients’ user experience. Continuing the trend of advancing their mobile device technology, Allstate, Nationwide and Progressive implemented Touch ID login, while Liberty Mutual added 3D Touch access for applicable devices.
This quarter, State Farm made the most changes to its mobile apps, most notably to its Bills & Payments and Claims Center sections. Within Bills & Payments, the firm added numerous features, including the ability to view a full list of items being paid for, to add and save credit cards when paying bills, to set up bill notifications and to make half payments, all from within the Pocket Agent app. The firm also made attempts to improve its mobile claims experience, which included consolidating the initial screen for inputting accident details onto one page, displaying specific claims information up front on the Claims Center screen and organizing the Claims Detail screen into four tabs.
Farmers improved its mobile billing experience in similar ways, also adding billing push notifications while allowing clients to edit payment methods from within the app. Clients can now easily edit their payment methods alternating between Bank Account and Payment Card tabs, with the option to choose checking or savings accounts and debit or credit cards.
New Farmers Manage Payment Methods Screens
Allstate also made some positive changes to its client mobile experience this past quarter in addition to adding Touch ID login. Most notably, the firm added the unique feature of allowing clients to choose to stay logged in instead of just saving a username. The feature still maintains the customer’s privacy by not allowing access to secure areas of the app without fully logging in. The Keep Me Logged In feature is innovative in how it works with Allstate’s Today widget—covered in the Q1 Mobile Trends blog post—which displays payment information and links to certain areas within the app. While some linked areas do require login, the widget still offers clients easy and quick access to desired information.
New Allstate Mobile Keep Me Logged In Screens