P&C Quarterly Mobile Highlights and Innovations

by on Mar 21, 2018

Mobile technology in the property and casualty insurance space saw an eventful first quarter of 2018 with dramatic design updates, robust new features and the addition of new Google Assistant and Amazon Alexa capabilities.

February was an important month for mobile app updates, as two firms in our P&C Insurance Monitor coverage group sought to improve their clients’ experience. A new Discounts tab on the Allstate mobile app Vehicles screen details clients’ auto policy discounts by type and amount. GEICO improved its clients’ notification and communication experience through a new in-app message center that centralizes messages, reminders, alerts, automatic payments and future bills.

New GEICO Mobile Message Center Screens

February also saw two major mobile updates from Nationwide and State Farm. In conjunction with its public homepage revamp, Nationwide completely overhauled its mobile app through simplified design, improved navigation and a new color-theme. The app now offers easier access to key policy, billing and claims information by allowing clients to toggle between three primary screens. As part of the update, clients can access insurance ID cards prior to logging in.

State Farm replaced its Pocket Agent app with an all-new mobile app. Three scrollable color-themed screens consolidate policy claims and billing information, and a chatbot provides clients with an interactive claim experience. Both Nationwide and State Farm’s updates reflect the recent trend to introduce colorful themes and scrollable screens to mobile apps.

New Nationwide Mobile App Screens

New State Farm Mobile App Screens

GEICO expanded its voice-assistant capabilities, becoming the first P&C firm to introduce a skill for Google Home. The new skill allows clients to check their balances and payment amounts, pay their bills and ask general insurance questions. To register, clients must set up a Google PIN and link their accounts with a Google device to enable the client-exclusive skill.

Allstate made arguably the biggest splash in the AI space during March, introducing its new Good Hacks skill for Amazon Alexa. The skill allows customers to receive home maintenance, cleaning, lifestyle and safety tips through Amazon’s new Echo Show and other Alexa devices. Customers can make relevant requests, such as “Alexa, show me hacks for cleaning” or “Alexa, show me how to get scratches out of my hardwood floor.” The Echo Show will display an instructional video, while other Alexa devices provide verbal tips. Allstate is the first P&C firm to develop a skill for the Echo Show and go beyond basic policy and insurance information. 

New State Farm Mobile App Screens