Several prominent life insurance firms have introduced Pinterest pages to increase engagement with prospects and clients. Like most Pinterest users, Life Insurance firms rely heavily on pinning content that exists elsewhere. This serves to raise the visibility of their products and to drive traffic back to their website. As Pinterest evolves and adds new advertising capabilities, we expect it to become a more powerful tool not only for insurers, but firms across financial services.
Inside this slide deck, we highlight a few Pinterest pages from insurers tracked by our Life Insurance Monitorresearch service. These include Genworth, Nationwide and Northwestern Mutual. We also offer basic tips for insurers looking to build a Pinterest presence.