Pride for Marriage Equality: Major Brands and Financial Institutions Celebrate

by on Jul 02, 2015

marriageequalityflagOn June 26, the Supreme Court of the United States made a landmark 5-to-4 decision that same-sex marriage is a constitutional right. The ruling in favor of nationwide marriage equality lifted 13 state bans on same-sex marriage. Following the ruling, major brands took to Twitter and began releasing celebratory reactions; MasterCard and Visa are two of the major financial institutions to participate.


 MasterCard Tweet (Left), Visa Tweet (Right)

Both major credit card issuers were joined by at least 30 other major brands across social media platforms. Facebook, in a follow-up to its 2013 Human Rights Campaign takeover, helped shower newsfeeds in rainbows by letting users put a colorful filter over their existing profile pictures with one click. The Washington Post reported on June 29 that more than 26 million people participated in changing their picture to one with a rainbow filter.

In addition to rainbows sweeping the social media landscape, a number of significant landmarks around the globe lit up rainbow on and before numerous global Pride celebrations. New York City participated in a historic moment as Governor Andrew Cuomo married a couple on June 28 at the Stonewall Inn, 46 years after the Stonewall Riots, which is widely acknowledged as the birthplace of the gay rights movement. The Stonewall Inn gained New York City landmark status on June 23, just three days before SCOTUS made its decision.


One World Trade Rainbow Lights Tweet

New York continued its celebration with The March, which is the city’s Pride parade and penultimate sponsored Pride Week event. The parade was sponsored by a number of major financial institutions this year. Helping ring in the festivities, TD Bank, a corporate partner sponsor of the LGBT community pride events for many years, was a Platinum level sponsor. Other major institutions, including MasterCard, Citi, Wells Fargo, New York Life, HSBC and Capital One offered varying levels of sponsorship.