September 2017 Trends & Highlights: Hurricane Coverage, Equifax Response, Life Insurance Awareness Month

by on Oct 12, 2017

TRENDING

Cross-Industry Responses to Hurricanes In the wake of Hurricanes Harvey and Irma, 54 firms across nine of the Corporate Insight monitor groups created fundraising campaigns, provided special contact information and alerted of temporary branch closings. To see our cross-industry special report on hurricane responses, click here (CI login required).

Firms Address Equifax Breach – Credit card and brokerage firms responded to the Equifax in varying ways. Capital One emailed clients with security advice and a promotion for its existing protection plan. USAA took to social media and promoted an article of tips for protecting identities online. Wells Fargo posted an alert about the breach on its public site homepage and provided resources for protecting potentially impacted information. Morgan Stanley Wealth Management added an announcement to reassure clients. On its public site homepage, UBS Wealth Management promoted an article discussing the potential effect the hack may have on security practices. Three firms posted security-related resources on sites and social media, without mentioning Equifax by name: Chase, PNC Bank and Capital One.

Life Insurance Firms Promote Life Insurance Awareness Month Five firms highlighted the month with banner images, videos and celebrity partnerships. Both Allianz and AXA added homepage banner images of Danica Patrick, the awareness campaign’s national spokesperson, to promote their respective pages. MassMutual created an article for the month and Principal promoted an existing advisor site page with a new homepage banner image. A video on Prudential’s Life Insurance page recognized the importance of life insurance for families.

 

SEPTEMBER HIGHLIGHTS

TD Ameritrade Finalizes Acquisition of Scottrade

A notification on the public site homepage informs users of the acquisition finalization, linking to a letter from the Scottrade president, which informed clients that changes would not be implemented until early 2018. A video beneath the letter features the firm’s CEO explaining the reason for the acquisition and the anticipated benefits. TD Ameritrade released a press release addressing the completion, while both firms linked to a Transition Hub that discusses the upcoming integration and FAQs.

TD Ameritrade Transition Hub

Three Life Insurance Firms Redesign Sites

Northwestern Mutual made largely aesthetic changes to its public site, consisting of a simpler format, with responsive design and less content. The site contains more promotions with increased graphics and colorful banners. A new Life & Money section replaces the firm’s Learning Center.

New Northwestern Mutual Public Site Homepage

John Hancock revamped its advisor site to provide a more intuitive and customizable experience. A new My Business section allows advisors to customize their business tasks and separate them from the rest of the site. Advisors can select quick links to add to a new My Favorites bar for easy access.

New John Hancock Advisor Homepage

In its continuing steps to distinguish itself from MetLife, Brighthouse Financial updated the colorization of its private site to reflect its branding. Other changes include new homepage tiles, delivery settings and user agreement changes; site content remains the same.

Redesigned Brighthouse Financial Private Site Homepage

Mutual Fund Monitors Rebrand as Asset Management Monitor

Corporate Insight is relaunching Mutual Fund Monitor properties as Asset Management Monitor – Investor and Asset Management Monitor – Advisor. The rebranded products will cover the same content, with expanded research in ETFs, market updates and core product offerings, non-traditional funds and cryptocurrencies.