November 14, 2018

October 2018 Trends & Highlights: Security, Social Campaigns and New Online Tools and Mobile Features

Security Updates and Resources – Many firms focused commentary on National Cybersecurity Awareness Month and made security updates accordingly. Six firms highlight the month through banner images and notifications on their public sites. The public site homepages of American Funds and Charles Schwab featured promotional sections with cybersecurity tips. Bank of America and PNC Bank […]
December 19, 2017

November 2017 Trends & Highlights: Face ID Capabilities, Tools and Calculators, Merrill Edge Stock Stories and Wells Fargo Advisors Intuitive Investor Platform

TRENDING Face ID Login Feature – Nine firms introduce Face ID to mobile applications, in response to the new features of the iPhone X. Bank of America, Capital One, Chase, E*TRADE, Fidelity, PNC, U.S. Bank, Progressive and USAA all adopted the new technology as a means for signing on to their secure applications. Public and […]
October 10, 2012

September 2012 Trends & Highlights – Windows Phone, Active Insurers and Election Messaging

In September, financial firms teamed up to promote life insurance, expanded their mobile offerings, and posted information related to a couple recently topical events. Life Insurance Awareness month gave the entire industry a chance to promote the benefits of life insurance. In the mobile sphere, Windows Phone was a focus. As the presidential election grows […]
September 13, 2012

August 2012 Trends & Highlights – Preparing for Autumn

August Trends & Highlights Summary Back-to-school season was a popular marketing theme this month. Three firms referenced this theme in 529 promotional images while Discover offered free one-day shipping through Amazon on back-to-school items. Mobile continues to be a popular topic among financial services firms. Several firms added Remote Deposit Capture in August while Alliance […]
August 08, 2012

July 2012 Trends & Highlights – Site Revamps and Mobile Apps Remain Popular, New Sitelets Unveiled As Well

Corporate Insight’s Trends & Highlights analyze key online releases, updates and themes across the financial services industry over the past month. For previous Trends & Highlights, please check the T&H Archive. July Trends & Highlights Summary Numerous firms unveiled site changes, including Nationwide, which introduced the first step of a three-part revamp. Firms continue to […]
July 11, 2012

June 2012 Trends & Highlights – Site Revamps, Mobile Apps and New Client Assistance Resources

Corporate Insight’s Trends & Highlights analyze key online releases, updates and themes across the financial services industry over the past month. For previous Trends & Highlights, please check the T&H Archive. June Trends & Highlights Summary Numerous firms unveiled site changes, including Dreyfus which introduced a new private site. Mobile apps remained popular with new […]
June 06, 2012

May 2012 Trends & Highlights – Financial Firms Discuss Facebook, Unveil New Apps and Revamp Websites

Corporate Insight’s monthly Trends & Highlights analyze key online releases, updates and themes across the financial services industry. For past Trends & Highlights, please check the T&H Archive.  May Trends & Highlights Summary Financial firms shifted their attention to the initial public offering of Facebook this month, with 5 firms offering some form of messaging about […]
May 10, 2012

April 2012 Trends & Highlights – Firms Unveil Helpful Features, Revamped Sites and More Mobile Capabilities

Financial firms focused on assisting clients in April, with 7 firms implementing customer service-related features. Firms also continued the trend of releasing new sites, with a number of private site revamps taking place. Similarly, firms chose to revamp product sections and homepages as well. Additionally, firms also continued to unveil and promote their mobile capabilities […]
April 04, 2012

March 2012 Trends & Highlights – Firms Unveil New Sites, Mobile Capabilities and Tax Promotions

Corporate Insight’s monthly Trends & Highlights series analyzes key online releases, updates and themes across the financial services industry over the previous month. For past Trends & Highlights articles, please check the T&H; Archive. Financial firms shifted their attention to unveiling new websites in March, with five firms implementing significant changes and one more announcing […]
February 08, 2012

January 2012 Trends & Highlights – Firms Unveil New Tools and Mobile Apps

Financial firms unveiled a number of new tools, as well as mobile apps, social media promotions and websites this January. On a smaller scale, firms also announced impending changes and implemented security procedures to login processes. New Tools New tools ran rampant this January, with five firms adding tools to their respective public, private and […]