2015 saw financial institutions continue their shift toward a mobile-centric approach, as this channel quickly becomes the primary means of interaction between consumers and firms. According to a March 2015 report from the Federal Reserve, 35% of mobile phone users with a bank account used mobile banking in 2014, up 150% from 2010. Additionally, 52% of all smartphone owners have used mobile banking in the last 12 months.1 Building a strong mobile offering can help reinforce a positive relationship with clients, especially younger, more tech-focused Millennials. As a result, mobile finance apps continue to evolve to provide consumers with the information they want, when they want it.
Slide Deck: 2016 Mobile Finance Trends and Innovations
by Daniel Gualtieri on Feb 24, 2016
- Mobile Finance